Covet your juicy!

I can think of many things that led me to taking on this juicy research project of mine at the start of this year. But one of the most significant things was the passing of my mother on December 29, 2024, after being diagnosed with cancer just less than a month before. How she took a steep decline just days before Christmas and how I rushed to take a train to be by her side in hospital. As I packed up for the journey, I happened to throw a vintage Juicy Couture velour tracksuit into my bag.

Let me give you a little background for those unaware of the Juicy Couture brand. The brand had its heyday in the early 2000s. Their signature and most coveted item was the velour tracksuit. It was actually designed for Madonna. This iconic tracksuit ushered in the age where, as a woman, you could be both posh and luxurious, while running around town running errands, or taking your kids to soccer practice.

I scored my brown velour tracksuit a few years ago from a local clothing stylist who was selling off her own personal collection, and I absolutely covet it! The soft velour, the perfectly flared legs with low waist that makes your booty look hot, and most of all the over-the-top, rich girl circa 2001 feeling I get when I wear it. I suppose it’s a funny thing that I would wear this iconic tracksuit to tend to my mother in the hospital in her final days. But I’m glad I did. Cause it was in those precious days that the seed for my juicy research project formed. Something about the tracksuit, the kind of reflection and transformation that happens when you’re facing into death itself, the turn of the new year, and feelings of juiciness ripening up inside me.

This juicy research project is very dear to me. How I take it on in the name of my mother, Editha Dumayas Sobretodo. And how I take it on, for myself and people like me, who have painfully felt their own juiciness trapped and hidden away inside themselves.

Mom and I at the Hoover Dam. She was probably close to my age in this pic. Also, note the gold Juicy Couture handbag. Nothing but the real deal here.

As I arrive today in my coveted vintage brown velour Juicy tracksuit. (And let me make it very clear. This is not the cheap Juicy crap you see nowadays. What I’ve got is the real deal.) The juicy message I have for you is this - covet your juicy. The most vital and potent part of you. Your creative and intuitive centre. The essence of who you are, and the part of yourself that lives closest to the gods and goddesses. Covet your juicy, cause it is yours, it is precious, and it is the real deal.